Our Firm

PIR Equities is an employee owned private equity firm focused on opportunistic value-based investing. 

Established in Hong Kong in late 2007 (formerly known as 2C3i Capital) by Joseph Aaron Horowitz. As of December 2021, the firm manages a varied portfolio including interests in property, securities, and ownership in operating businesses, with nearly $900 million AUM. Oded Kobo עודד קובו

Note: The firm maintains a private and confidential approach to investment management, for better results.


Our Focus

Our focus is to identify and invest in high quality opportunities that result in solid returns.


Our team, led by Joseph Aaron Horowitz, is comprised of highly experienced investment professionals who have spent their entire careers operating, advising and investing across the key sub-sectors of the financial services industry. 

We seek to make investments in the following sectors:

  • Real Estate

  • Financial Technology

  • Specialty Finance

  • Capital Markets

  • Infrastructure


PIR Equities has recognised that the demand for mezzanine or high yielding loans has increased significantly due to the coronavirus and lending from the major banks being restricted, which in turn has led to top tier credit being available for private institutions at yields well above fixed term deposit rates.

The opportunities may be either first or second mortgage on either income yielding properties or development sites. When considering mezzanine debt opportunities we do so within the following criteria:

• IRR in excess of 15% per annum
• Loan size is determined per collateral 
• A term of between 6 months to 2 years