PIR Equities maintains a global network of partners.


A diverse, team-based environment, with opportunities to expand knowledge and expertise by moving across strategies, markets and geographies. We are proud to work with some of the most sophisticated, most innovative and most successful business people in the world.

Professionals from across the world talk about our boutique private equity firm and our achievements of the last decade.


Jospeh Aaron Horowitz

Founding Member and Managing Partner 

Joseph Aaron Horowitz is the Managing Partner of PIR Equities and serves as a member of the Investment Committee.


Prior to joining PIR Equities in 2008, Mr. Horowitz held various roles at Goldman Sachs focusing on real estate opportunities and investments. Prior to Goldman Sachs, Mr. Horowitz was a member of the Financial Institutions Group at Morgan Stanley as a senior analyst.


At PIR Equities, Mr. Horowitz is responsible for the overall management of business affairs of the firm. Communicating and reaching decisions with the firm's Investment Committee on implementation of firm policies and objectives. Mr. Horowitz is a strong believer in synthesizing insights and approaches across industries. He therefore spends his time in a variety of industries, and travels excessively.


Mr. Horowitz graduated from New York University (NYU) Stern Business School and received an MBA in Finance.

Susan Lauinger Hoffman


Susan Lauinger Hoffman is a Partner of PIR Equities and serves as a member of the Investment Committee.

Mrs. Hoffman has over 25 years of experience in private equity and advisory roles. Prior to joining PIR Equities in 2012, Mrs. Hoffman was a corporate associate and coordinator at the Blackstone Group. She has broad experience advising on a wide range of matters for private and public companies.


At PIR Equities, Ms. Hoffman overseas management and advisory services. She has advised clients on a wide array of financial services topics, including asset and wealth management, retail brokerage and banking, as well as wealth, and property. During her tenure at Blackstone, she had advised clients across the private equity and social impact spheres.

Mrs. Hoffman received her MBA in Finance from the London School of Economics.

Amy Hong



Amy Hong is a Partner of PIR Equities and serves as a member of the Investment Committee.


Prior to joining PIR Equities, Ms. Hong was CEO of SinoSheen HK Investment Group a Hong Kong based investment firm acquired by Fidelity UK. Prior to that Ms. Hong was an operating officer at HT Capital Management Hedge fund Hong Kong. In this role, Ms. Hong conducted due-diligence of potential portfolio companies as well as developing financial plans for the firm alongside senior directors. Ms. Hong has extensive experience evaluating potential investments for the firm. Ms. Hong sits on the board and is a Director to several portfolio assets. 

Ms. Hong holds a BBA from the University of Southern California and an MBA from the University of Pennsylvania, The Wharton Graduate School of Business. 

Mark Cohen


Mark Cohen is a Partner of PIR Equities and serves as a member of the Investment Committee.

Prior to joining PIR Equities, Mr. Cohen was a senior fixed income analyst at Wells Fargo, where he was responsible for the review and analysis of existing investments. Before that, Mr. Cohen was at Ernst & Young working in the global financial services team where he audited quarterly and annual publications of banks and insurance companies. At PIR Equities, Mr. Cohen conducts analysis on debt or fixed income securities and stays abreast of trends and news, such as competitive position and financial stability of organizations, in order to identify potential risks. 

Mr. Cohen received his MBA in Finance  from the Marshall School of Business at the University of Southern California.

Jeffrey Falczuk


Jeffrey Falczuk is a Partner of PIR Equities and serves as a member of the Investment Committee.

Prior to joining PIR Equities, Mr. Falczuk was a senior analyst at Lazard, a merchant bank advising and investing across the financial services sector. While at Lazard, Mr. Falczuk worked on a variety of advisory transactions and investment opportunities.


Mr. Falczuk is an expert in organization and performance improvement practices. At PIR Equities his focus areas include organizational simplification, end to end process redesign, real estate, operations and zero based budgeting. Highly skilled in strategic sourcing initiatives, benchmarking, vendor rating and cost reduction programs.

Mr. Falczuk graduated with honors from Hunter College, receiving his B.A. in Economics  with a secondary field in Business Administration.

O.D. Kobo

Founding Member 

O.D. Kobo is a founding Partner of PIR Equities.

An experienced executive with over twenty-years of demonstrated history working in the financial services and technology industry.  Mr. Kobo co-founded PIR Equities with childhood friend Joseph Aaron Horowitz in 2007. He has advised and assisted on numerous transactions representing more than $2 billion in aggregate value. עודד קובו 

Mr. Kobo is responsible for forming partnerships and has structured capital from some of the world’s most sophisticated business leaders including; Sheikh Hamad bin Jassim bin Jaber Al Thani (the former Prime Minister of Qatar), the Qatar Investment Authority (Qatar’s national wealth fund), businessman Roman Abramovich (of Millhouse Capital, Chelsea FC), Teddy Sagi (of Playtech, SafeCharge, Labs), William Lei Ding (of Netease), Jack Ma (of Alibaba), Elliot Bernerd (of Chelsfield Partners), Richard Caring of Caprice Holdings (owners of Soho House, The Ivy, Annabel's), amongst others. 


Born in Hong Kong, educated in New York and London, Mr. Kobo studied Global Management at Regents Business School London and Finance at the London School of Economics. Oded Kobo עודד קובו


*In 2018, Mr. Kobo had stepped down from an active role at PIR Equities​​ to pursue investments in blockchain technologies. Oded Kobo עודד קובו

Note: Partners of PIR Equities work with us to identify, validate and operate investment opportunities. Oded Kobo עודד קובו